Diane: “Yes, I can take a message. You’re welcome” *hangs up the phone*
Sam: “Well?”
Diane “You’re a magnificent pagan beast.”
Sam: “Thank you. What’s the message?”
That exchange is from the Cheers pilot between the ever famous Sam and Diane, played by Ted Danson and Shelley Long. I had never seen a single episode of Cheers until this week, but the names of Sam and Diane have definitely reached me through my years of TV. They are the epitome of sexual tension of a will they-won’t they, on again-off again couple. Without them, we wouldn’t have Ross and Rachel from Friends or countless other romances that drove our favorite shows.
Reviewing Cheers first seems like a no brainer. When Top 10 lists come up about the Best Pilots of All Time, Cheers is almost always on that list. Beginning TV writers are often told to watch this pilot so they can understand how to tackle this daunting format.
A pilot is essentially a sales pitch. It has to establish location, story and believable, compelling characters in the simplest way possible and it needs to lay the groundwork for the potential episodes to come. It must do all of this to convince both a network to buy the series and for audiences to stick around to watch it. If we aren’t grabbed within one 22 minute pilot, why would we watch the following week? (Or with the magic of Netflix, watch the next episode within 15 seconds of the last one ending?)
After hearing its praises sung over and over again, I was a little wary to watch it. Would this 1982 pilot make a positive impression or would I just see the same tired old jokes some shows still try to use today?
Well let’s find out…
We open on the exterior shot of a bar, the name Cheers prominently displayed. We head inside and see a tall thin man with an amazing head of hair setting up the bar.
That was my first note as I watched this pilot: Ted Danson has great hair. From moment one, I was sold that Ted Danson was Sam ‘Mayday’ Malone. His winning smile and devil may care delivery proves he’s perfectly cast as the slick womanizing bartender who used to pitch for the Red Sox.
And then the theme song begins! I have to say I miss good theme songs. I still remember so many openings from my favorite 90s shows and now all we get are weird noises a la Lost or a song that repeats one word over and over (Two and a Half Men). Again, I have often heard the Cheers theme referenced in other TV shows. It’s that iconic! The song is very catchy and I’ve caught myself humming the song a lot since I watched the pilot.
Sometimes you wanna go where everybody knows your name
And they’re always glad you came!
You wanna be where you can see
Our troubles are all the same
You wanna go where everybody knows your name!
As an avid TV fan, I’ve watched my fair share of multi-cam sitcoms. For those unfamiliar, multi-cam refers to a show that is filmed with multiple cameras at once. They are often used with sitcoms so they can film a scene in one or two takes in front of their live studio audience. Any show you can think of that has 3 wall sets is probably a multi-cam: Friends, Everybody Loves Raymond, Mike & Molly, etc.
Many multi-cam shows follow certain joke writing formulas and premises. I'm sure if you watch an episode of the Big Bang Theory you can sort of feel when a joke is going to come in. Cheers certainly has the same feel, I was surprised at how often I smiled and enjoyed the jokes, even if they were similar to ones I'd heard before. I credit my lack of actual out loud laughter to the fact that the multi-cam sitcom has been done so much over the last 30 years that what was once clever writing is now old hat. But I appreciate the humor in the same way I can appreciate someone like Mel Brooks. I watch History of the World Part I now and think “Wow these jokes feel a little old and overdone”, but then I remember that Mel Brooks was a fresh comic of his time, bringing new humor and joke styles to the forefront. The reason the humor feels old is because everyone after Mel took from him and expanded on it. Comedians like Mike Myers and Jim Carrey wouldn’t exist without him.
The same argument can be made for Cheers. The writers wrote new jokes and premises for the time, sometimes even edgy. I found out that Cheers actually won a GLAAD Media award for an episode in Season 1 about a fellow ball player of Sam’s who comes out of the closet. Some of the bar regulars are afraid Cheers will become a gay bar and pressures Sam to make sure that doesn’t happen. That plot may seem silly now, but for 1982 those writers were clearly taking some risks.
What makes Cheers such a great pilot is that it establishes characters very well. Diane arrives at Cheers with her new fiancé, who quickly leaves to get Diane's engagement ring from his ex-wife. She is a newcomer, just like us, and thus is introduced to everyone in the bar one by one. And while some key characteristics are told to us point blank, the biggest strength of this pilot is that it shows, rather than tells, us about a character.
Diane introduces herself to Sam and then proceeds to make a bunch of literary references that completely go over Sam’s head. Immediately it’s established that Diane is an intellectual snob and Sam is a man of simple mind, simple pleasures.
How will these two crazy kids ever make it work?
We soon meet Coach, who comes in complaining about the Patriots and how they got a new linebacker and how terrible that is. Sam disagrees, claiming a good linebacker can turn a whole team around. Coach instantly agrees with Sam’s opinion and two more times, another character convinces him to change his mind about the Patriots’ linebacker. Probably the best line that characterizes him is:
“Is there an Ernie Pantusso here?”
“That’s you, Coach.”
“Speaking”
George Wendt plays the lovable bar regular, Norm, who spends way too much time at bar and drinks too much. When Norm enters, he says “Afternoon, everybody!” And everyone in the bar yells “Norm!” More than once during the pilot, Norm looks at his watch as if he’s debating whether he can stay and says “Maybe I’ll have one more drink…” He stays until the bar closes for the night and Coach has to give him a ride home.
Fun Fact: George Wendt and John Ratzenberger both auditioned for the role of George, a one-liner role (“Beer!”). George Wendt got the part and it evolved into Norm. As Ratzenberger was leaving his audition, he asked the producers if they had a know-it-all character because “every bar has one.” They liked the idea and Cliff Clavin was born.
Cliff Clavin is a mailman and bar know-it-all. With his first line, he shares that women have less sweat glands than men, but women’s are larger and more active. If you don’t recognize John Ratzenberger immediately, you may be surprised to learn that he has been a voice in every Pixar movie to date, probably his most memorable character being Hamm from the Toy Story movies. I think it may be because his voice has spoken to me throughout my childhood that I love Cliff so much. His sweet dulcet Boston accent just makes me smile.
To me, the stand out star of this show is Rhea Perlman. She plays Carla, a waitress at Cheers. For her first entrance, she throws open the door with her arms out.
“Okay I’m late!
My kid was throwing up all over the place! If you don’t buy that excuse, I’m quitting ‘cause I don’t work for a man who has no compassion for my children! And it doesn’t look like you’re exactly swamped here! I’m usually very punctual! You don’t like it, that’s fine because this ain’t a great job to begin with!
I’m gonna change.”
My girl Rhea comes in strong and kills it! I immediately know so much about her in 20 seconds and it’s love at first sight for me. If they were casting Cheers now, I would want to play Carla. She’s spunky, loud and not taking flack from anybody, not even her boss.
The pilot ends with Diane losing both her fiancé and her job. Sam graciously offers her a waitressing position at the bar. Diane literally laughs in his face at the suggestion, until it dawns on her that her life in literary academia has given her no real job skills. She accepts the job and we end on her serving her first customers.
Overall, I really had fun watching Cheers. I can see why people say it’s a great pilot. It tells a clear story with compelling characters and I know what to expect in future episodes. It’s a classic sitcom and while I didn’t laugh out loud, I enjoyed Cheers much better than any multi-cam sitcom that is currently airing.
For my rating system, I’m going to borrow an idea from the Gilmore Guys podcast. It will always be out of 10, but instead of stars it will change to relate the show I’m reviewing. So for Cheers, I’m going to give it 9 out of 10 magnificent pagan beasts. And I would definitely watch more episodes. I’m a sucker for romantic tension and the potential for couples to get together! The performances in this show really sell it for me — I want to see what happens next to these crazy crew of characters!
I may have, in fact, already watched the next half dozen episodes or so. And I highly recommend you do as well. It’s available on Netflix streaming.
Whew! I made it through my first review - let me know what you think and if you have suggestions for future pilots I should watch.